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switch languageCommunication Strategies  Successful communication always depends on knowing the needs and preferences of your communication partner. Working with English Language Services you can gain the perspective you need to relate successfully to your key contacts. All too often professional people focus exclusively on their own situation (their products, their skills, their objectives) without looking for the connection between what they do and what their customers require. Finding the dynamic fit between what you can provide and what your partner requires is where successful communication strategies are born ...whether for a presentation, a meeting, an advertising brochure, a website. The English Challenge In a second language (English), the process of finding this fit is more difficult. Typically one's partners are non-Germans. One feels less competent and secure speaking or writing English. And the focus easily shifts from what your customer needs to your own anxieties as a communicator. Good preparation for key communication situations lets you overcome these anxieties and structure your message so that it corresponds to the needs of your customers. A clarifying consultation with ELS can give you the perspective (and the practice or materials) you need to speak to the needs of your partner. |
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